The floral art form that is “botanicial couture” has captured the imaginations of both floral designers and consumers around the world in recent years, yet some floral retailers dismiss its importance, saying that it is not commercially viable. Today, however, botanicial/floral couture is much more encompassing than just the over-the-top garments often seen in runway shows and editorial photoshoots. The art form (and term) now comprise all floral wearables, including realistically “doable” and salable pieces that have massive appeal to Generations Y and Z—many of who are looking for out-of-the-ordinary floral pieces to express their individuality, for weddings, proms and other celebratory occasions.